diff --git a/drivers/net/ethernet/vertexcom/mse102x.c b/drivers/net/ethernet/vertexcom/mse102x.c
index 0711641fc3c97..336435fe82419 100644
--- a/drivers/net/ethernet/vertexcom/mse102x.c
+++ b/drivers/net/ethernet/vertexcom/mse102x.c
@@ -451,7 +451,7 @@ static void mse102x_tx_work(struct work_struct *work)
 
 	if (ret == -ETIMEDOUT) {
 		if (netif_msg_timer(mse))
-			netdev_err(mse->ndev, "tx work timeout\n");
+			netdev_err_once(mse->ndev, "tx work timeout\n");
 
 		mse->stats.tx_timeout++;
 	}