diff --git a/drivers/net/ethernet/intel/ice/ice_adminq_cmd.h b/drivers/net/ethernet/intel/ice/ice_adminq_cmd.h
index a51470b68d545..51a1af766e8e6 100644
--- a/drivers/net/ethernet/intel/ice/ice_adminq_cmd.h
+++ b/drivers/net/ethernet/intel/ice/ice_adminq_cmd.h
@@ -1528,6 +1528,16 @@ struct ice_aqc_lldp_stop_start_specific_agent {
 	u8 reserved[15];
 };
 
+/* LLDP Filter Control (direct 0x0A0A) */
+struct ice_aqc_lldp_filter_ctrl {
+	u8 cmd_flags;
+#define ICE_AQC_LLDP_FILTER_ACTION_ADD		0x0
+#define ICE_AQC_LLDP_FILTER_ACTION_DELETE	0x1
+	u8 reserved1;
+	__le16 vsi_num;
+	u8 reserved2[12];
+};
+
 /* Get/Set RSS key (indirect 0x0B04/0x0B02) */
 struct ice_aqc_get_set_rss_key {
 #define ICE_AQC_GSET_RSS_KEY_VSI_VALID	BIT(15)
@@ -1851,6 +1861,7 @@ struct ice_aq_desc {
 		struct ice_aqc_lldp_start lldp_start;
 		struct ice_aqc_lldp_set_local_mib lldp_set_mib;
 		struct ice_aqc_lldp_stop_start_specific_agent lldp_agent_ctrl;
+		struct ice_aqc_lldp_filter_ctrl lldp_filter_ctrl;
 		struct ice_aqc_get_set_rss_lut get_set_rss_lut;
 		struct ice_aqc_get_set_rss_key get_set_rss_key;
 		struct ice_aqc_add_txqs add_txqs;
@@ -1991,6 +2002,7 @@ enum ice_adminq_opc {
 	ice_aqc_opc_get_cee_dcb_cfg			= 0x0A07,
 	ice_aqc_opc_lldp_set_local_mib			= 0x0A08,
 	ice_aqc_opc_lldp_stop_start_specific_agent	= 0x0A09,
+	ice_aqc_opc_lldp_filter_ctrl			= 0x0A0A,
 
 	/* RSS commands */
 	ice_aqc_opc_set_rss_key				= 0x0B02,
diff --git a/drivers/net/ethernet/intel/ice/ice_common.c b/drivers/net/ethernet/intel/ice/ice_common.c
index 607d33d05a0ce..45d5445a0456f 100644
--- a/drivers/net/ethernet/intel/ice/ice_common.c
+++ b/drivers/net/ethernet/intel/ice/ice_common.c
@@ -4366,3 +4366,50 @@ ice_aq_set_lldp_mib(struct ice_hw *hw, u8 mib_type, void *buf, u16 buf_size,
 
 	return ice_aq_send_cmd(hw, &desc, buf, buf_size, cd);
 }
+
+/**
+ * ice_fw_supports_lldp_fltr - check NVM version supports lldp_fltr_ctrl
+ * @hw: pointer to HW struct
+ */
+bool ice_fw_supports_lldp_fltr_ctrl(struct ice_hw *hw)
+{
+	if (hw->mac_type != ICE_MAC_E810)
+		return false;
+
+	if (hw->api_maj_ver == ICE_FW_API_LLDP_FLTR_MAJ) {
+		if (hw->api_min_ver > ICE_FW_API_LLDP_FLTR_MIN)
+			return true;
+		if (hw->api_min_ver == ICE_FW_API_LLDP_FLTR_MIN &&
+		    hw->api_patch >= ICE_FW_API_LLDP_FLTR_PATCH)
+			return true;
+	} else if (hw->api_maj_ver > ICE_FW_API_LLDP_FLTR_MAJ) {
+		return true;
+	}
+	return false;
+}
+
+/**
+ * ice_lldp_fltr_add_remove - add or remove a LLDP Rx switch filter
+ * @hw: pointer to HW struct
+ * @vsi_num: absolute HW index for VSI
+ * @add: boolean for if adding or removing a filter
+ */
+enum ice_status
+ice_lldp_fltr_add_remove(struct ice_hw *hw, u16 vsi_num, bool add)
+{
+	struct ice_aqc_lldp_filter_ctrl *cmd;
+	struct ice_aq_desc desc;
+
+	cmd = &desc.params.lldp_filter_ctrl;
+
+	ice_fill_dflt_direct_cmd_desc(&desc, ice_aqc_opc_lldp_filter_ctrl);
+
+	if (add)
+		cmd->cmd_flags = ICE_AQC_LLDP_FILTER_ACTION_ADD;
+	else
+		cmd->cmd_flags = ICE_AQC_LLDP_FILTER_ACTION_DELETE;
+
+	cmd->vsi_num = cpu_to_le16(vsi_num);
+
+	return ice_aq_send_cmd(hw, &desc, NULL, 0, NULL);
+}
diff --git a/drivers/net/ethernet/intel/ice/ice_common.h b/drivers/net/ethernet/intel/ice/ice_common.h
index 3ebb973878c71..baf4064fcbfe2 100644
--- a/drivers/net/ethernet/intel/ice/ice_common.h
+++ b/drivers/net/ethernet/intel/ice/ice_common.h
@@ -175,4 +175,7 @@ ice_sched_query_elem(struct ice_hw *hw, u32 node_teid,
 enum ice_status
 ice_aq_set_lldp_mib(struct ice_hw *hw, u8 mib_type, void *buf, u16 buf_size,
 		    struct ice_sq_cd *cd);
+bool ice_fw_supports_lldp_fltr_ctrl(struct ice_hw *hw);
+enum ice_status
+ice_lldp_fltr_add_remove(struct ice_hw *hw, u16 vsi_num, bool add);
 #endif /* _ICE_COMMON_H_ */
diff --git a/drivers/net/ethernet/intel/ice/ice_ethtool.c b/drivers/net/ethernet/intel/ice/ice_ethtool.c
index e01b7e34da5e5..6db81579643fc 100644
--- a/drivers/net/ethernet/intel/ice/ice_ethtool.c
+++ b/drivers/net/ethernet/intel/ice/ice_ethtool.c
@@ -1242,6 +1242,11 @@ static int ice_set_priv_flags(struct net_device *netdev, u32 flags)
 			enum ice_status status;
 			bool dcbx_agent_status;
 
+			/* Remove rule to direct LLDP packets to default VSI.
+			 * The FW LLDP engine will now be consuming them.
+			 */
+			ice_cfg_sw_lldp(vsi, false, false);
+
 			/* AQ command to start FW LLDP agent will return an
 			 * error if the agent is already started
 			 */
@@ -1270,11 +1275,6 @@ static int ice_set_priv_flags(struct net_device *netdev, u32 flags)
 			if (status)
 				dev_dbg(dev, "Fail to init DCB\n");
 
-			/* Remove rule to direct LLDP packets to default VSI.
-			 * The FW LLDP engine will now be consuming them.
-			 */
-			ice_cfg_sw_lldp(vsi, false, false);
-
 			/* Register for MIB change events */
 			status = ice_cfg_lldp_mib_change(&pf->hw, true);
 			if (status)
diff --git a/drivers/net/ethernet/intel/ice/ice_lib.c b/drivers/net/ethernet/intel/ice/ice_lib.c
index ad9c22a1b97a0..c486aeecdb2da 100644
--- a/drivers/net/ethernet/intel/ice/ice_lib.c
+++ b/drivers/net/ethernet/intel/ice/ice_lib.c
@@ -2145,11 +2145,18 @@ void ice_cfg_sw_lldp(struct ice_vsi *vsi, bool tx, bool create)
 	dev = ice_pf_to_dev(pf);
 	eth_fltr = create ? ice_fltr_add_eth : ice_fltr_remove_eth;
 
-	if (tx)
+	if (tx) {
 		status = eth_fltr(vsi, ETH_P_LLDP, ICE_FLTR_TX,
 				  ICE_DROP_PACKET);
-	else
-		status = eth_fltr(vsi, ETH_P_LLDP, ICE_FLTR_RX, ICE_FWD_TO_VSI);
+	} else {
+		if (ice_fw_supports_lldp_fltr_ctrl(&pf->hw)) {
+			status = ice_lldp_fltr_add_remove(&pf->hw, vsi->vsi_num,
+							  create);
+		} else {
+			status = eth_fltr(vsi, ETH_P_LLDP, ICE_FLTR_RX,
+					  ICE_FWD_TO_VSI);
+		}
+	}
 
 	if (status)
 		dev_err(dev, "Fail %s %s LLDP rule on VSI %i error: %s\n",
diff --git a/drivers/net/ethernet/intel/ice/ice_type.h b/drivers/net/ethernet/intel/ice/ice_type.h
index a98800a910451..3107b69458623 100644
--- a/drivers/net/ethernet/intel/ice/ice_type.h
+++ b/drivers/net/ethernet/intel/ice/ice_type.h
@@ -902,4 +902,9 @@ struct ice_hw_port_stats {
 /* Hash redirection LUT for VSI - maximum array size */
 #define ICE_VSIQF_HLUT_ARRAY_SIZE	((VSIQF_HLUT_MAX_INDEX + 1) * 4)
 
+/* AQ API version for LLDP_FILTER_CONTROL */
+#define ICE_FW_API_LLDP_FLTR_MAJ	1
+#define ICE_FW_API_LLDP_FLTR_MIN	7
+#define ICE_FW_API_LLDP_FLTR_PATCH	1
+
 #endif /* _ICE_TYPE_H_ */