diff --git a/drivers/nvme/target/io-cmd-bdev.c b/drivers/nvme/target/io-cmd-bdev.c
index 0bda83d0fc3e0..6380b60fd4900 100644
--- a/drivers/nvme/target/io-cmd-bdev.c
+++ b/drivers/nvme/target/io-cmd-bdev.c
@@ -272,6 +272,9 @@ static void nvmet_bdev_execute_rw(struct nvmet_req *req)
 		iter_flags = SG_MITER_FROM_SG;
 	}
 
+	if (req->cmd->rw.control & NVME_RW_LR)
+		opf |= REQ_FAILFAST_DEV;
+
 	if (is_pci_p2pdma_page(sg_page(req->sg)))
 		opf |= REQ_NOMERGE;