diff --git a/drivers/rpmsg/virtio_rpmsg_bus.c b/drivers/rpmsg/virtio_rpmsg_bus.c
index a0634ef0420b7..5da622eb1c8f4 100644
--- a/drivers/rpmsg/virtio_rpmsg_bus.c
+++ b/drivers/rpmsg/virtio_rpmsg_bus.c
@@ -748,7 +748,7 @@ static int rpmsg_recv_single(struct virtproc_info *vrp, struct device *dev,
 		/* farewell, ept, we don't need you anymore */
 		kref_put(&ept->refcount, __ept_release);
 	} else
-		dev_warn(dev, "msg received with no recipient\n");
+		dev_warn_ratelimited(dev, "msg received with no recipient\n");
 
 	/* publish the real size of the buffer */
 	rpmsg_sg_init(&sg, msg, vrp->buf_size);