diff --git a/tools/bpf/bpftool/Documentation/Makefile b/tools/bpf/bpftool/Documentation/Makefile
index 4c9dd1e452443..f33cb02de95cf 100644
--- a/tools/bpf/bpftool/Documentation/Makefile
+++ b/tools/bpf/bpftool/Documentation/Makefile
@@ -44,7 +44,7 @@ $(OUTPUT)%.8: %.rst
 ifndef RST2MAN_DEP
 	$(error "rst2man not found, but required to generate man pages")
 endif
-	$(QUIET_GEN)( cat $< ; echo -n $(call see_also,$<) ) | rst2man $(RST2MAN_OPTS) > $@
+	$(QUIET_GEN)( cat $< ; printf "%b" $(call see_also,$<) ) | rst2man $(RST2MAN_OPTS) > $@
 
 clean: helpers-clean
 	$(call QUIET_CLEAN, Documentation)