diff --git a/drivers/net/ethernet/intel/ice/ice.h b/drivers/net/ethernet/intel/ice/ice.h
index 9ee6b55553c03..596b09a905aa3 100644
--- a/drivers/net/ethernet/intel/ice/ice.h
+++ b/drivers/net/ethernet/intel/ice/ice.h
@@ -337,6 +337,7 @@ enum ice_pf_flags {
 	ICE_FLAG_DCB_CAPABLE,
 	ICE_FLAG_DCB_ENA,
 	ICE_FLAG_LINK_DOWN_ON_CLOSE_ENA,
+	ICE_FLAG_NO_MEDIA,
 	ICE_FLAG_ENABLE_FW_LLDP,
 	ICE_FLAG_ETHTOOL_CTXT,		/* set when ethtool holds RTNL lock */
 	ICE_PF_FLAGS_NBITS		/* must be last */
diff --git a/drivers/net/ethernet/intel/ice/ice_main.c b/drivers/net/ethernet/intel/ice/ice_main.c
index f490e65c64bc0..91334d1e83ed8 100644
--- a/drivers/net/ethernet/intel/ice/ice_main.c
+++ b/drivers/net/ethernet/intel/ice/ice_main.c
@@ -810,6 +810,20 @@ ice_link_event(struct ice_pf *pf, struct ice_port_info *pi, bool link_up,
 	if (!vsi || !vsi->port_info)
 		return -EINVAL;
 
+	/* turn off PHY if media was removed */
+	if (!test_bit(ICE_FLAG_NO_MEDIA, pf->flags) &&
+	    !(pi->phy.link_info.link_info & ICE_AQ_MEDIA_AVAILABLE)) {
+		set_bit(ICE_FLAG_NO_MEDIA, pf->flags);
+
+		result = ice_aq_set_link_restart_an(pi, false, NULL);
+		if (result) {
+			dev_dbg(&pf->pdev->dev,
+				"Failed to set link down, VSI %d error %d\n",
+				vsi->vsi_num, result);
+			return result;
+		}
+	}
+
 	ice_vsi_link_event(vsi, link_up);
 	ice_print_link_msg(vsi, link_up);
 
@@ -1314,6 +1328,124 @@ static void ice_handle_mdd_event(struct ice_pf *pf)
 	}
 }
 
+/**
+ * ice_force_phys_link_state - Force the physical link state
+ * @vsi: VSI to force the physical link state to up/down
+ * @link_up: true/false indicates to set the physical link to up/down
+ *
+ * Force the physical link state by getting the current PHY capabilities from
+ * hardware and setting the PHY config based on the determined capabilities. If
+ * link changes a link event will be triggered because both the Enable Automatic
+ * Link Update and LESM Enable bits are set when setting the PHY capabilities.
+ *
+ * Returns 0 on success, negative on failure
+ */
+static int ice_force_phys_link_state(struct ice_vsi *vsi, bool link_up)
+{
+	struct ice_aqc_get_phy_caps_data *pcaps;
+	struct ice_aqc_set_phy_cfg_data *cfg;
+	struct ice_port_info *pi;
+	struct device *dev;
+	int retcode;
+
+	if (!vsi || !vsi->port_info || !vsi->back)
+		return -EINVAL;
+	if (vsi->type != ICE_VSI_PF)
+		return 0;
+
+	dev = &vsi->back->pdev->dev;
+
+	pi = vsi->port_info;
+
+	pcaps = devm_kzalloc(dev, sizeof(*pcaps), GFP_KERNEL);
+	if (!pcaps)
+		return -ENOMEM;
+
+	retcode = ice_aq_get_phy_caps(pi, false, ICE_AQC_REPORT_SW_CFG, pcaps,
+				      NULL);
+	if (retcode) {
+		dev_err(dev,
+			"Failed to get phy capabilities, VSI %d error %d\n",
+			vsi->vsi_num, retcode);
+		retcode = -EIO;
+		goto out;
+	}
+
+	/* No change in link */
+	if (link_up == !!(pcaps->caps & ICE_AQC_PHY_EN_LINK) &&
+	    link_up == !!(pi->phy.link_info.link_info & ICE_AQ_LINK_UP))
+		goto out;
+
+	cfg = devm_kzalloc(dev, sizeof(*cfg), GFP_KERNEL);
+	if (!cfg) {
+		retcode = -ENOMEM;
+		goto out;
+	}
+
+	cfg->phy_type_low = pcaps->phy_type_low;
+	cfg->phy_type_high = pcaps->phy_type_high;
+	cfg->caps = pcaps->caps | ICE_AQ_PHY_ENA_AUTO_LINK_UPDT;
+	cfg->low_power_ctrl = pcaps->low_power_ctrl;
+	cfg->eee_cap = pcaps->eee_cap;
+	cfg->eeer_value = pcaps->eeer_value;
+	cfg->link_fec_opt = pcaps->link_fec_options;
+	if (link_up)
+		cfg->caps |= ICE_AQ_PHY_ENA_LINK;
+	else
+		cfg->caps &= ~ICE_AQ_PHY_ENA_LINK;
+
+	retcode = ice_aq_set_phy_cfg(&vsi->back->hw, pi->lport, cfg, NULL);
+	if (retcode) {
+		dev_err(dev, "Failed to set phy config, VSI %d error %d\n",
+			vsi->vsi_num, retcode);
+		retcode = -EIO;
+	}
+
+	devm_kfree(dev, cfg);
+out:
+	devm_kfree(dev, pcaps);
+	return retcode;
+}
+
+/**
+ * ice_check_media_subtask - Check for media; bring link up if detected.
+ * @pf: pointer to PF struct
+ */
+static void ice_check_media_subtask(struct ice_pf *pf)
+{
+	struct ice_port_info *pi;
+	struct ice_vsi *vsi;
+	int err;
+
+	vsi = ice_find_vsi_by_type(pf, ICE_VSI_PF);
+	if (!vsi)
+		return;
+
+	/* No need to check for media if it's already present or the interface
+	 * is down
+	 */
+	if (!test_bit(ICE_FLAG_NO_MEDIA, pf->flags) ||
+	    test_bit(__ICE_DOWN, vsi->state))
+		return;
+
+	/* Refresh link info and check if media is present */
+	pi = vsi->port_info;
+	err = ice_update_link_info(pi);
+	if (err)
+		return;
+
+	if (pi->phy.link_info.link_info & ICE_AQ_MEDIA_AVAILABLE) {
+		err = ice_force_phys_link_state(vsi, true);
+		if (err)
+			return;
+		clear_bit(ICE_FLAG_NO_MEDIA, pf->flags);
+
+		/* A Link Status Event will be generated; the event handler
+		 * will complete bringing the interface up
+		 */
+	}
+}
+
 /**
  * ice_service_task - manage and run subtasks
  * @work: pointer to work_struct contained by the PF struct
@@ -1336,6 +1468,7 @@ static void ice_service_task(struct work_struct *work)
 		return;
 	}
 
+	ice_check_media_subtask(pf);
 	ice_check_for_hang_subtask(pf);
 	ice_sync_fltr_subtask(pf);
 	ice_handle_mdd_event(pf);
@@ -3357,85 +3490,6 @@ static void ice_napi_disable_all(struct ice_vsi *vsi)
 	}
 }
 
-/**
- * ice_force_phys_link_state - Force the physical link state
- * @vsi: VSI to force the physical link state to up/down
- * @link_up: true/false indicates to set the physical link to up/down
- *
- * Force the physical link state by getting the current PHY capabilities from
- * hardware and setting the PHY config based on the determined capabilities. If
- * link changes a link event will be triggered because both the Enable Automatic
- * Link Update and LESM Enable bits are set when setting the PHY capabilities.
- *
- * Returns 0 on success, negative on failure
- */
-static int ice_force_phys_link_state(struct ice_vsi *vsi, bool link_up)
-{
-	struct ice_aqc_get_phy_caps_data *pcaps;
-	struct ice_aqc_set_phy_cfg_data *cfg;
-	struct ice_port_info *pi;
-	struct device *dev;
-	int retcode;
-
-	if (!vsi || !vsi->port_info || !vsi->back)
-		return -EINVAL;
-	if (vsi->type != ICE_VSI_PF)
-		return 0;
-
-	dev = &vsi->back->pdev->dev;
-
-	pi = vsi->port_info;
-
-	pcaps = devm_kzalloc(dev, sizeof(*pcaps), GFP_KERNEL);
-	if (!pcaps)
-		return -ENOMEM;
-
-	retcode = ice_aq_get_phy_caps(pi, false, ICE_AQC_REPORT_SW_CFG, pcaps,
-				      NULL);
-	if (retcode) {
-		dev_err(dev,
-			"Failed to get phy capabilities, VSI %d error %d\n",
-			vsi->vsi_num, retcode);
-		retcode = -EIO;
-		goto out;
-	}
-
-	/* No change in link */
-	if (link_up == !!(pcaps->caps & ICE_AQC_PHY_EN_LINK) &&
-	    link_up == !!(pi->phy.link_info.link_info & ICE_AQ_LINK_UP))
-		goto out;
-
-	cfg = devm_kzalloc(dev, sizeof(*cfg), GFP_KERNEL);
-	if (!cfg) {
-		retcode = -ENOMEM;
-		goto out;
-	}
-
-	cfg->phy_type_low = pcaps->phy_type_low;
-	cfg->phy_type_high = pcaps->phy_type_high;
-	cfg->caps = pcaps->caps | ICE_AQ_PHY_ENA_AUTO_LINK_UPDT;
-	cfg->low_power_ctrl = pcaps->low_power_ctrl;
-	cfg->eee_cap = pcaps->eee_cap;
-	cfg->eeer_value = pcaps->eeer_value;
-	cfg->link_fec_opt = pcaps->link_fec_options;
-	if (link_up)
-		cfg->caps |= ICE_AQ_PHY_ENA_LINK;
-	else
-		cfg->caps &= ~ICE_AQ_PHY_ENA_LINK;
-
-	retcode = ice_aq_set_phy_cfg(&vsi->back->hw, pi->lport, cfg, NULL);
-	if (retcode) {
-		dev_err(dev, "Failed to set phy config, VSI %d error %d\n",
-			vsi->vsi_num, retcode);
-		retcode = -EIO;
-	}
-
-	devm_kfree(dev, cfg);
-out:
-	devm_kfree(dev, pcaps);
-	return retcode;
-}
-
 /**
  * ice_down - Shutdown the connection
  * @vsi: The VSI being stopped
@@ -4281,6 +4335,7 @@ int ice_open(struct net_device *netdev)
 {
 	struct ice_netdev_priv *np = netdev_priv(netdev);
 	struct ice_vsi *vsi = np->vsi;
+	struct ice_port_info *pi;
 	int err;
 
 	if (test_bit(__ICE_NEEDS_RESTART, vsi->back->state)) {
@@ -4290,13 +4345,33 @@ int ice_open(struct net_device *netdev)
 
 	netif_carrier_off(netdev);
 
-	err = ice_force_phys_link_state(vsi, true);
+	pi = vsi->port_info;
+	err = ice_update_link_info(pi);
 	if (err) {
-		netdev_err(netdev,
-			   "Failed to set physical link up, error %d\n", err);
+		netdev_err(netdev, "Failed to get link info, error %d\n",
+			   err);
 		return err;
 	}
 
+	/* Set PHY if there is media, otherwise, turn off PHY */
+	if (pi->phy.link_info.link_info & ICE_AQ_MEDIA_AVAILABLE) {
+		err = ice_force_phys_link_state(vsi, true);
+		if (err) {
+			netdev_err(netdev,
+				   "Failed to set physical link up, error %d\n",
+				   err);
+			return err;
+		}
+	} else {
+		err = ice_aq_set_link_restart_an(pi, false, NULL);
+		if (err) {
+			netdev_err(netdev, "Failed to set PHY state, VSI %d error %d\n",
+				   vsi->vsi_num, err);
+			return err;
+		}
+		set_bit(ICE_FLAG_NO_MEDIA, vsi->back->flags);
+	}
+
 	err = ice_vsi_open(vsi);
 	if (err)
 		netdev_err(netdev, "Failed to open VSI 0x%04X on switch 0x%04X\n",