diff --git a/drivers/net/virtio_net.c b/drivers/net/virtio_net.c
index 271d38c1d9f80..34f20993ba6b4 100644
--- a/drivers/net/virtio_net.c
+++ b/drivers/net/virtio_net.c
@@ -2530,8 +2530,8 @@ static int virtnet_xdp_set(struct net_device *dev, struct bpf_prog *prog,
 
 	/* XDP requires extra queues for XDP_TX */
 	if (curr_qp + xdp_qp > vi->max_queue_pairs) {
-		netdev_warn(dev, "XDP request %i queues but max is %i. XDP_TX and XDP_REDIRECT will operate in a slower locked tx mode.\n",
-			    curr_qp + xdp_qp, vi->max_queue_pairs);
+		netdev_warn_once(dev, "XDP request %i queues but max is %i. XDP_TX and XDP_REDIRECT will operate in a slower locked tx mode.\n",
+				 curr_qp + xdp_qp, vi->max_queue_pairs);
 		xdp_qp = 0;
 	}